It's really been a runaway success for GW. I made a ranting/musing thread about it somewhere else, but it really does seem like there's significant mass-appeal with its narrative through-line, and its focus on interpersonal drama, enough to make it effect the newer editions of 40k to make a similar approach.
From a business standpoint selling marines is what makes GW the, ahem, fat stacks yo, and you can sell the same models to both sides. In my recent internet trawling to find the surviving strongholds of the Epic community I did come across an interesting article about how GW build into the risk adverse games development they are currently in (I’ll post it in a separate thread as its an interesting stand topic actually).
That said my search for Epic players involved revisiting a few long dead forums before finding the facebook page for EpicUK who have been forging their own path for years and still organising a surprisingly active tournament circuit which is nice. But the Tactcomms forums is alive and still operating which is interesting, there are differing opinions on the scale differences so time will tell.
The really interesting question is if the likes of the NetEpic group publish cheeky xenos army lists for Legions Imperialis….
I agree. I have always loved Epic. In fact, now that I actually have smart phone, I'll share some pictures of my Epic armies over the summer if I can figure out how to do it, but all my armies are second edition and fourth edition scale. Consequently, they are not compatible with this new release.
Pax Imperia Irisado.
The Epic Armageddon release had relitively few new models, mostly marine tanks and they where a clear size up from the old rhino based vehicles of the generation before and even new rhinos outsized most imperial guard vehicles.
Then plenty of players, myself included, flew the classic metal thunderhawk, an absurdly undersized model next to the infantry and much smaller than the forgeworld version I now wish I hadn’t been too cheap to buy back in the day. Same story with GW metal and forgeworld super heavy tanks for the Imperial guard. Your armies are probably still useable. Probably.
I can’t really comment on the effect of primaris space marines towering over older marines in 40K since I haven’t played 40K since long before they appeared..