It is ....interesting! But really good fun as well, kind of takes me back to when I was first learning myself - its very rewarding putting something like that back into the hobby.
Now on our discounts, yes, I appreciate 10% by itself does'nt actually sound much on the face of it, but to illustrate a quick comparison.
Take say a box set like the Imperial Guard Cadian Shock Troopers, RRP £18.00, with a 10% discount our price is £16.20, and thats it with free postage.
Now one well known and well regarded UK based internet retailer sells the same box for £13.50, thats over a 25% discount for their headline price, however, they also charge postage, jacking up your price by £3.80 minimum bringing the total cost to £17.30.
The same story repeats across the net, on similar sized orders our headline price is higher, but once you do the sums we work out that little bit cheaper, in the example to the tune of £1.10.
You can of course get bigger discounts online still, though to actually get 20% or more usually means you need to be making a bigger spend in the first place once you factor in postage costs. For now at least we're not trying to compete with that, though we are working on some ways we may do in the future, aside from our regular Deal of the Week.