Don't bother to take it as an avvy at all: After all, there's a crapload of well drawn deamons all around - This way, it effectively draws the eye so to speak.
What would you do if your "chaingword" as you put it was, in fact, as useless rubber tool that that afore mentioned Noise Marine (for lets be blunt on this: For the way that word, "Chaingword" is written, it must be something useless) uses to flog your avatar?
Starky
P.S. That One Noise Marine does: Metal ones. The pants I mean.